1150% Leads Increase

After several years of brute force marketing largely through events, a company in the education sector had a group of salespeople cold-calling for leads. Their programs delivered 800 leads in 2008.

In conjunction with the VP of Sales, I developed a lead:sales model, lead generation plan, and sales process to handle leads, and a lead:sales:revenue plan.

Within the first year, the company enjoyed an 1150% increase in leads, hitting more than 10,000 leads within 10 months of launch. The lead:sales model was tracking to plan and revenue milestones were hit. The health and trajectory of the business line was a key factor in the successful turnaround and subsequent sale of the company.

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