Meeting Lead Goals

A K-5 math software developer had an investor with big plans. Armed with a new CEO, the company needed to reposition itself from selling single software licenses to consumers; to selling SaaS-based, multi-school, multi-grade licenses to school districts.

I assessed the marketing organization and quickly provided a strategy and execution programs for lead generation to support sales.

Within three months, the company had new positioning, messaging and lead generation plans that met aggressive monthly lead goals. We also implemented a lead-nurturing platform and lead generation programs to support sales efforts and close leads. Within six months, the company was on track to deliver 9,000 annual, quality leads to the sales team.

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