A Powerful Story Changed the Game

In 2010, we resumed work with a client who’d been promoted to run a product engineering group inside a major high tech firm. The organization he reported to was suffering from a bad case of “Bright Shiny Object” syndrome: grasping at one possibility after another, with no coherent story about who they were or what they were trying to accomplish.

We worked with his leadership team to develop a compelling story for the organization, and coached them all in collaborative leadership.

Over the next 18 months, our client’s story was adopted by the larger organization and became the platform for decision-making and direction.
The group with the best story wins. Now the team is working on the next generation story, confident that it, too, will significantly influence the overall organization.

 
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